CLEO Jewellery - One year on.
What I’ve learned and what’s next
A year ago, on International Women’s Day, I launched Cleo Jewellery with the goal of creating a brand that truly reflected both what I love making and what my clients cherish. Looking back, this journey has been a blend of passion, learning, and growth. From my early days of silversmithing during the COVID lockdowns to refining my craft through The Little Silver Studio and the Jewellers Academy, every step has shaped Cleo Jewellery into what it is today. As I celebrate this milestone, I want to share the lessons I’ve learned, the challenges I’ve faced, and where I see Cleo Jewellery heading next.
Building a Brand with Purpose
Starting Cleo Jewellery wasn’t just about making beautiful pieces; it was about creating jewellery that holds meaning for people. I’ve always been drawn to silver, and while trends fluctuate, I’ve found reassurance in its resurgence in popularity. My approach has been to offer high-quality, handmade silver jewellery that aligns with both my artistic vision and my customers’ desires.
The Challenges of Juggling Roles
Running Cleo Jewellery while working four days a week in a technology company has been one of my biggest challenges. Managing everything—from designing and making jewellery to marketing, sales, and customer service—requires a balance of discipline and flexibility. One of my key takeaways is the importance of being kind to yourself. Sales take time, creative blocks happen, and sometimes life gets in the way. But consistency, patience, and inspiration from platforms like Pinterest and Instagram have helped me keep moving forward.
The Joy of Customer Connection
One of the most rewarding aspects of this journey has been hearing from customers who love and cherish their jewellery. It’s an amazing feeling to know that something I’ve made brings joy, carries memories, or serves a purpose in someone’s life. Lockets, especially my hammered lockets, have been particularly popular, as they offer a timeless style combined with deep sentimental value. My Cleo Bubble Hoops, another hammered design, also became a best-seller, proving that timeless, well-crafted pieces resonate with people.
Shifting Trends and New Offerings
Over the past year, I’ve noticed a growing preference for simpler, elegant jewellery, which has influenced my designs. Silver is making a strong comeback, reinforcing my decision to focus on high-quality silver pieces. To expand my offering, I’ve recently partnered with a gold plating specialist, allowing me to offer gold-plated versions of my designs for those who prefer a different finish.
What’s Next?
One of the projects I’m most excited about is Cleo Keepers—ring-holder necklaces designed to keep rings safe while people are engaged in activities like cooking, working out, or gardening. This collection combines function with style, and I’m eager to expand it further. Looking ahead, I plan to refine my existing collections, experiment with new designs, and continue to grow Cleo Jewellery in a way that stays true to my passion and my customers’ needs.
Reflecting on this past year, I’ve learned that building a brand takes time, resilience, and a deep connection to both the craft and the customers. Every challenge has been a lesson, every success a reminder of why I started this journey. As Cleo Jewellery moves into its second year, I’m excited for what’s to come and grateful for the support that has brought me this far.
Thank you for being part of this journey, I can’t wait to see where it leads next!
Love,
Wendy, Founder CLEO Jewellery